Imagine tapping through your Instagram stories, stumbling across a post for a summer programme in South Africa, applying the next day and three weeks later finding yourself sitting in a plane to Johannesburg – clueless what to expect. When I first stepped foot in the 5-floor building, where we’re currently sleeping, eating, working and meditating, I was feeling both nervous and excited at the same time. What is this mysterious ‘socially conscious media platform’ called Awake, did I think to myself. And if I’m being honest, three weeks in, I’m still a bit confused. But I guess that is what start-up culture is all about. 10 people. One medium-sized room. A few computers and a studio. And a whole lot of innovative ideas and music. Being part of this journey from day 1 (or day 3 as Eash would say), has been refreshing, eye-opening and thought-provoking. But the main part is that all the difficulties that arise, we’re solving them with creativity and communication – together. If I had to put a colour on this experience, it would be every single one of the rainbow, if I had to put shape on it, it would be round and angular at the same time. Eclecticism. Everything and nothing. Nothing and everything. I feel alive. I feel AWAKE.

Leave a Comment

Your email address will not be published. Required fields are marked *